Media Studies is a standing joke to many...conjuring up images of PhDs in Elvis Presley and studies of the Sociology of Big Brother…not the one from 1984. But occasionally something interesting emerges. What begins as shifting verbal fashions…slang to you…in TV soap operas can lead to investigations of cycles, periodicities, correlation and randomness. From here it is one small step to mental abstractions, ideas, thought…and memes.

Within modern-day cultures ideas rise and fall. For a while everybody believes something and then they stop believing until no one can remember the old idea. In fashion as in natural ecology there are disruptions and sharp revisions of the established order. A lightning fire burns down a forest. A different species springs up in the charred acreage. This happens to science too…the scientific process encourages it. Thomas Kuhn identified the internal mechanisms and structures at work creating these scientific revolutions.

In environmental thought in the 1960s the idea of the balance of nature was widely accepted. Leave nature alone and it will come into a self-maintaining state of balance. The young James Lovelock born in 1926 called it his Gaian Hypothesis but the idea has a longer pedigree…the Ancient Greeks believed it three thousand years ago.

But by the 1990s no scientist believed in the balance of nature anymore. Ecologists spoke of dynamic disequilibrium and multiple equilibrium states. Nature is never in balance, never has been and never will be. Nature is always out of balance. Man…the great disrupter…is nothing of the sort. The environment is being disrupted constantly.

Then one day at the leading edge of Media Studies some American media scientists set their search engines to work analysing the rise and fall of The Idea of Environmental Crisis. Others looked at transcripts of news programmes from the major networks…NBC, ABC, CBS. Others studied stories in the New York, Washington, Miami, Los Angeles and Seattle newspapers. They got their computers to count the frequency of certain concepts and terms used by the media. The results were very striking. There was a major shift towards the end of 1989.

Before that time the media did not make excessive use of terms such as crisis, catastrophe, cataclysm, plague or disaster. For example during the 1980s the word crisis appeared in news reports about as often as the word budget. In addition prior to 1989 adjectives such as dire, unprecedented and dreaded were not common in television reports or newspaper bulletins. But then it all changed. These terms started to become more and more common. The word catastrophe was used five times more often in 1995 than it was in 1985. Its use doubled again by the year 2000.

In 1989 the stories changed too. There was a heightened emphasis on fear, worry, danger, uncertainty and panic. The critical question is why it should have changed in 1989 which seemed like a perfectly normal year. A Soviet sub sank in Norway; Tiananmen Square in China; the Exxon Valdez; Salmon Rushdie sentenced to death; the Episcopal Church hired a female bishop; Poland allowed striking unions; Voyager went to Neptune; a San Francisco earthquake flattened highways; and Russia, the US, France and England all conducted nuclear tests. A year like any other.

But in fact the rise in the use of the term crisis can be located with some precision to the autumn of 1989. And it seemed suspicious that it should have coincided so closely with the fall of the Berlin Wall on the Ninth of November. At first the media scientists dismissed this association as spurious. But it wasn’t. The Berlin Wall marks the collapse of the Soviet Empire…and the end of a Cold War that had lasted for half a century.

For fifty years Western nations had maintained their citizens in a state of perpetual fear. Fear of the Other Side; fear of Nuclear War...the Communist Menace, the Iron Curtain, the Evil Empire. Within the Communist blocs it was the same in reverse…fear of us…but with the heightened fear of personal betrayal and incarceration.

Then suddenly in the fall of 1989 it was all finished…gone, vanished, over. The Fall of the Berlin Wall created a vacuum of fear. Nature abhors a vacuum and the evidence suggests that instead of inventing the moral equivalent of the Cold War as William James would have wished…in the absence of any initiative from the Left…the Right homed in on Environmental Crisis to serve up for global consumption. But there is an irony here.

As far as the Right is concerned the Environmental Crisis has served its purpose. It is beyond its sell-by date. They have moved on and have generated new fears like Islamic Fundamentalism and Al Quaeda Terrorism. But in reality they have created a monster…and they cannot stop their Fear Machine. It is like the Sorceror’s Apprentice. Communist Menaces, Toxic Environments, Wars against Terrorism…it is unstoppable.

But the environmentalists are trapped in their time warp. The momentum of their careers and their funding means that like military generals they are fighting the last war. The thinking right are doubtless much amused. Be our guests, they cry. Fight your old stale environmental wars. We have moved on. We have created new fears and new wars for your distraction. But it’s no fun having the field to ourselves. When will you start to catch up?