Tony Blair always commands respect at the annual Labour Party Conference because he wins elections. But there was a point during his speech at last week’s conference when respect turned into love. It was when Blair went off-script to tell an anecdote about his two oldest sons going out canvassing. It went like this.
‘On one doorstep they met a bloke who unleashed a stream of abuse about their Dad. When Euan got a word in edgeways he told the bloke who they were. Immediately he said: ‘I’m really sorry, son. Come in and have a cup of tea. I didn’t mean all that.’ Delegates laughed and Blair shook his head: ‘That’s what the British people are like. They are good people.’

As far back as 1996 it was reported that Blair had sought help from the comedian Rory Bremner to enliven his conference speech. But Blair has Les Dawson to thank for the joke at this year’s conference that sent the delegates into convulsions…and defused the row over Cherie Blair.
The previous day’s headlines had been about the way Cherie had accused Gordon Brown of lying when he said what a great privilege it was to work with Tony Blair. She denied the remark but the damage was done. Tony Blair insisted that humour was the best way to deal with the issue.
Before Blair left for the conference hall someone recalled Dawson’s joke: ‘My wife has run off with the bloke next door. I’m going to miss him!’ Alistair Campbell quickly said: ‘That’s it. There is no danger of Cherie running off with the bloke next door.’ The whole team fell about laughing and Blair immediately bought the idea. It was a risk but it worked to perfection…and left Blair’s team wishing they had tried humour the day before.
When Ronald Reagan first arrived on the political scene in America and campaigned for Governor of California he was mocked by the East Coast Intelligentsia. A decade later when he ran for the US Presidency liberal elites the world over joined in the mockery. An actor! What does he know!
But they were behind the times. Two decades later Bill Clinton and Tony Blair are often talked of in Hollywood terms…Oscar-winning performance, fake sincerity, command of his brief…in recognition that acting ability is an integral part of the modern politician’s bag of tricks.
But something else that came to prominence with Ronald Reagan was his mastery of comic timing. If you are over 40 you can probably still remember Reagan’s ‘There you go again!’ to President Jimmy Carter in the Televised Presidential Debates. Afterwards it was widely claimed that these four little words won Reagan the presidency. And his ‘Aw shucks, sorry guys, I forgot to duck’ to his bodyguards after he was shot…and very nearly assassinated…is the stuff of legends. Blair too is a master of the art of the self-effacing remark and the telling…and witty…anecdote.

But this is no longer an Anglo-Saxon preserve. Rowan Atkinson made a big impression on the newly elected Swedish Prime Minister Fredrik Reinfeldt. As a teenager in a lower middle-class area of Stockholm he fell under the spell of the rubber-faced Englishman and his co-jesters on Not the Nine O’Clock News….so much so that Reinfeldt was inspired to take to the stage and was named best comedian of the year at his school. Where will it all end?






